NOT JUST A LABEL

NJAL is a global online fashion website that promotes avant garde fashion designers of today by showcasing their clothes. The website itself offers a unique way of looking at designers and accessing design ideas for those in the industry, with its colourful assembling of imagery and playful photoshoots this website has all you need to keep informed about the designers of tomorrow.

The Convenience Store

The concept of this entire store is high end luxury fashion. Each piece of gorgeous clothing seems to have been carefully selected for the up market customer that chooses to enter the store, with its concrete flooring that continues up to the ceiling The Convenience Store screams urban boutique. Definately worth a visit.

Liberty

As you walk through the grand entrance of Libertys you are surrounded by the aroma and visually pleasing sight of freshly cut flowers that have been beautifully arranged in carefully selected bouquets and carefully placed to meet the stores custom. The shop as a whole is very cosy and comfortable, with is gorgeous original oak paneling and attention to detail alongside its range of exisit scarves and accessories as well as its high fashion label. This is truely a unique shopping experience.

The shopping experience with Net-a-Porter is comfortable, every new designer and their latest collection is at your fingertips. Accesible and yours, ready to wear with the click of one button. The clothes are displayed on their own against a white background which means brighter garments stand out alot more than paler ones which makes looking at these garments quite a bit harder. Although on the whole, everything is in one place, which means no trawling the heavy hustle bustle of the highstreet or local shopping centre.

Luxurious, Easy-going, Friendly, Designer Boutique, Latest Designer Fashions,

Expensive feel, Lavish, Plush, Decadent, Comfortable, Exquisite.

The Shoping experience at Bluebird is llike stepping off the street into a large exhibition room, with all the latest avant garde fashions exhibited for the shopper. Once your foot is over the threshold, any pressures are instantly removed, and you are transported into the land of edgy design and exquisite finnishing. The vibe from the store is chilled airy and easy. Shopping there is a million years away from the hustle and bustle of Primark on a Saturday afternoon.

Oxfam boutique is a complete treasure trove of vintage classics ranging from te 50's to the early 90's. It has everything needed for an exciting prime bargain hunter mission. Every rail must be searched, in order to unciver that must have bargain that you can just sense is lurking under an old duffel coat waitin to be snapped up.

The loud pumping music can be heaard from the street, a throng of young fashionables clamber in and out of the store front. Each in their uniform of vintage clobber mixed with designer and highstreet goods. Art installations are exhibited as one with the clothes. Also displayed are homeware items, records and books, turning the store into a lifestyle stop rather than just another highstreet clothes store.

Walking into Dover Street Market, I was greeted by a large display of stuffed birds adorned with jewellry. A corrogated iron shack had been ressurected in the centre of the store, paralelled on each floor of the store, tying them all together in the otherwise diverse shopping experience.

Beyond Retro

I love the fact that you have to hide and seek with the clothes in this store, it makes it that much more exciting when you find a jewel. There are obviously a lot more clothes in vintage stores than in the expensive high end designer stores; however this one is sectioned into garments like shirts, skirts, dresses, denim jackets, that kind of thing, making it feel less like you have to rummage within the clutter. This is definitely the most relaxed out of the shops i visited, and the one i felt i fitted into, this may be down to the interior of posters and 'clutter' that works ever so well.

Browns

Entering Browns I felt instantly out of place as this was one of the higher end, more sophisticated shops I visited. Having quite a bare, clean yet luxurious layout made the shop feel even more exclusive, as there was only a very small collection of clothes in each room. When asking to try something on and being told "What, for fun?" Browns left me feeling cheap and unwanted.

Absolute Vintage

Absolute Vintage is a grotto of treasures, ranging from clothes to one of the biggest collection of vintage bags and shoes in Britain, it is definitely an enjoyable experience shopping there. Situated on Brick Lane, it is full of trendy people, and the interior and general feel of the shop is equally trendy; the walls being decorated by bejeweled vintage dresses and bags, an the amount of stock they have instantly appeals. Absolute Vintage is not a luxurious shop but it is definitely one i shall be returning to.

Topshop

Topshop on Oxford Street has to be one of the most stressful shopping experiences of all. Always packed with customers frantically rifling through the overwhelming amount of stock, Topshop is one of the most accessible and popular high street shops. The decoration is equally as overwhelming as the amount of people, everywhere you look there are mannequins, hanging lights and huge silver balloons, with music pumping loudly wherever you go. I cannot deny that i shop in Topshop, but entering the shop to review it and having no intention to buy anything has given me an entirely different perspective of it.

Present

Standing outside Present, I am met by a row of false hedges, and as I step in the smell and noise of the coffee machine hits me. I step across the rustic wooden floorboards and as i look around quickly realise that it is all menswear, a mix of checks and Fairisle patterns, from gilets to socks, this shop screams of rural in the urban.

Jewellery Pop-up Shop

The door of the tiny shop is closed with a sign instructing me to "Please knock it's cold outside!". As I enter I am greeted by a lovely man instantly telling me about the stock. The collection is small but exquisite, from the shop owners jewellery to Tina Lilienthal's 'Dead Cute Jewellery', an adorable collection adorned with skulls, rabbits and beetles all displayed on rustic rope, I fall so completely in love that I buy a chain with a tiny gold rabbit head.

Start

Tucked away from the main road is this small shop, as soon as you turn the corner you are able to see the shining sign, partly because of the massive disco balls and gleaming streamers hanging down from the mannequins. It feels friendly when entering the first room with a long stretch of glass cab nit holding the most delicate jewelery. clothing is separated into designers with two of everything (placed in different areas on the shelves).

Selfridges

Selfridge's is a department store and it definitely feels like one! The clean swept floors, the highly polished mirrors (thats if you can find one) and the sectioned floors. The whole experience of this shop is a bit overwhelming, there is so much to see in one visit, not to mention the amount of people. Everything can be seen to its advantage although the lighting is extremely strong, bouncing off anything and everything shiny.   

Acne

Acne; a super friendly shop that is almost verging on being an art gallery. Clothes being perfectly placed and very selective in choice of designs makes it feel as if they were hand picked just for you! All the rooms are petite in size making it feel like a visit to your nearest boutique rather than a big named store.

Hoxton Boutique

When entering the shop i instantly felt at home. The atmosphere is a lot more relaxed with a feeling of intimacy but still but still being left to browse at your own accord. The prices are a lot more reasonable for casual day wear, and a subtle transfer to nightwear.  

www.farfetch.com

When looking through this website it seems very cleanly kept with a wide variety of clothes and accessories to choose from. This site is for women and men who know what they want from the designers. The merchandise sells itself on the site, because of the well known names and materials there is no worry that the garments won't be up to scratch.

Diverse

Despite the fabulous collection of designer clothes from Marc by Marc Jacobs to See by Chloe, Diverse was not a rewarding experience. The shop itself was perfectly set out, with the clothes being colour coordinated and plush velvet seats to sit down in, but the staff completely ignored me and every other customer in the shop as the talked amongst themselves, instantly making the shop seem unprofessional and the customers feel unvalued. 

Sefton

Sefton is a shop where as soon as you enter its doors you are met with a mixture of sophistication and urban elegance. The shop itself is quite minimal in its apperarence with its focus mainly surrounding its clothing, all of which seem to be carefully selected to meet its customers needs from Vivienne Westwood gold and black drapped dresses to tight fitting D&G cocktail numbers this shop is a little piece of happiness all in one.

Labour of love

This quaint little shop is a little trove of treasures selling a combination of new and old vintage clothing and trinkets as well a range of modern and dated art books and accessories. As soon as you walk into the shop you are met with a warm atmosphere with the boutiques soft lighting and slow acoustic drowns strumming your ears allowing you to feel completely at ease as you leisurly stroll through and around the shop floor.

Browns Focus

An interesting experience with low lighting and a dark sinister interior. More for the younger, trendier customer with concise collections of high end designers for clothes, shoes and jewellery.